Yosh Communications

Good communication is the hallmark of a good leader, not only in the mortgage industry, but in any business sector.

A good leader needs to keep employees motivated—even when they’ve gone way off course. Keeping folks on track inherently means correcting their paths at some point. If you can’t meet face-to-face, email can work. Just know that if you want to keep employees motivated, you need to communicate effectively.
Emails are easy to misconstrue. In fact, an article in Harvard Business Review says that people have a “negativity bias” with email: email messages tend to sound more negative than the sender intended.
The sender might believe an email is simply stating facts, but somehow the recipient feels put down and criticized. (I hate to break it to you, but this happens all the time.)
One way to avoid this is to use the well-known “sandwich” technique: sandwich the negative between two positives. The issue is, that technique’s been used a lot, so it doesn’t always have the intended effect.
The HBR article I mentioned gives other tips, including a few really good ones I’ve never heard before. Like how the use of one three-letter word can single-handedly change a perception of criticism to one of encouragement.
Three letters. How easy would that be? I think I’ll try it in my personal life.
Marketing is about a lot more than media coverage and external messaging. 
To learn more about how well written messaging can boost employee engagement (and your personal brand), contact Yosh Communications today.


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