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Fractional Head of Marketing
In today’s mortgage market, hiring a full-time head of marketing isn’t always a realistic option.
FRACTIONAL HEAD OF MARKETING
What is it?
An experienced marketing executive that companies engage part-time.
What are the benefits?
You get mortgage-centric marketing leadership without the high costs and long-term commitment of a full time employee.
Not Every Business Needs to Hire a Full-Time CMO
Maybe you’re one of many companies cutting back on staff. Maybe you’re just starting up.
You still need someone who knows marketing, an experienced expert to help you pivot. Rebuild your momentum. Develop a new strategy. Execute campaigns.
A Budget-Friendly Alternative
Yosh Communications’ Fractional Head of Marketing package provides marketing expertise without the time & commitment of a full time executive.
Fractional Head of Marketing activities are bespoke to each company. Some include:
- Marketing strategy development
- Campaign management and execution
- Brand development
- Team training
- Stakeholder communication
- Tracking and improvement
- Other customized services
We participate in regular meetings to gather ideas and stay aligned with your goals and progress, just like a staff executive does.