(Updated March 25, 2024)
You may be an ace at the art of the positive spin, but according to a recent TechCrunch article, that may not be the best approach when dealing with investors.
Picture this. You have a meeting with the Board, your cashflow is down to six months, and sales projections are down.
How do you handle telling your investors?
- Sugar coat the situation like a jelly doughnut
- Get in the weeds and give ’em the gory details
- Blame the guy whose fault it really is
Hint: It’s kind of the middle answer.
According to a TechCrunch article entitled “How to communicate with your board in tough times,” openness and transparency are key.
Not a huge surprise there, but the article is still worth a read because the author, Roger Lee of Battery Ventures, a venture capital and private equity firm, gives tips on what else you should do if you’re ever called upon to have this difficult conversation.
PR and marketing is about a lot more that just media coverage and external messaging. To learn more about how the right communication can impact your investor and partner relations, contact Jeri today.