CEOs: What to say to your board in tough times
![CEO with fingers crossed behind his back while communicating with board of directors Picture this. You have a meeting with the Board, your cashflow is down to six months, and sales projections are down. How do you handle telling your investors? a. Sugar coat the situation like a jelly doughnut b. Get in the weeds and give 'em the gory details c. Blame the guy whose fault it really is](https://yoshcomm.com/wp-content/uploads/2024/03/communicating-with-boards-in-tough-times-1024x576.jpg)
Picture this. You have a meeting with the Board, your cashflow is down to six months, and sales projections are down. How do you handle telling your investors?
1. Sugar coat the situation like a jelly doughnut
2. Get in the weeds and give ’em the gory details
3. Blame the guy whose fault it really is…